COLORADORADIO.COM
KUBC-AM, KKXK-FM, AND KBNG-FM
IN MONTROSE, COLORADO.
MISSION STATEMENT
We are a communication organization. Our purpose is two fold; 1) to attract and maintain an audience by providing a quality entertaining and informational listening experience and 2) to utilize the audience to solve our customer’s sale and marketing problems effectively. Our mission is to accomplish our purpose honestly and profitably and in the most professional manner in the market.
VISION STATEMENT
To continue to be the most valuable and professional communication product in the market.
What makes us valuable?
Focus on the client’s best interests. Provide "Legendary" service.
Providing desired results to listeners and clients at a fair price.
Providing competent and pertinent information and advice.
Ability to adapt to changing market place and to be flexible to the needs of our clients.
Honoring our organization’s established core values.
CORE VALUES
Values that drive our actions.
Take advantage of viable growth opportunities that enhance our value to our clients. listeners, and employees.
Conduct profitable operations.
Treat customers, listeners, and employees with ethical, honest and professional practices.
Be client focused and results oriented.
Value and respect employees, listeners, and clients.
Fair and consistent decisions.
Provide equitable compensation based on performance.
Provide safe working environment that enhances employee performance.
Have fun! Have a good time!
Deliver most professional quality product possible and strive for perfection in the market.